Marketing a Book Is Like Dating

chrismcmullen

Date

The Bar

Authors dress their books up with covers and blurbs, and mingle with readers through marketing. Readers are searching for good books, checking out those covers and blurbs, looking for a good catch to take home and bundle up with.

The Pick-up Line

Trying to stand out, authors try to design fantastic covers, promote their books with special deals, or catch interest with a clever strapline. Readers want to be impressed; they won’t fall for a common one-liner. If the line does impress them, they will play hard to get.

The Blind Date

A reader who enjoyed a book sets the book up with a friend. The friend is nervous. If the book doesn’t turn out to be good, he will feel obligated to grind through it so he doesn’t let his friend down. He’s also worried that the book may be too good for him, with more vocabulary…

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